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- Patagonia Dual
Impact Campaign
*DISCLAIMER: As this is student work, we do NOT claim ownership of the product shots and images used. These were sourced from various online platforms to create a prototype and illustrate the concept of the brand.
Insight:
Reuse and rehome - more than just clothing, it's a gesture of empathy, solidarity and strength.
Concept:
Gear for Good
Big Idea:
Campaign part 1: #DonateYourGear (1 Year)
Encourage Patagonia customers to donate unused items to refugees, creating a sustainable community and reducing waste.
Campaign part 2: #WearYourStory (6 Months)
Share migration stories with a Patagonia product on social media. For each story, Patagonia donates $2 to refugee organizations, fostering awareness and community. Culminates in a live event
Part One: #DonateYourGear
This billboard promotes donating clothing to refugees worldwide with Patagonia, known for quality and social responsibility. It's not just a drive; it's about sharing warmth, offering aid, and raising awareness for refugees globally
This video aims to inspire viewers to support a cause, serving as a potent advertising tool that grabs their attention when they visit the website to shop. It effectively communicates the significance of the cause, compelling them to donate and take action.
These posts aim to prompt people to donate their unused Patagonia gear to refugees or those in war-torn areas.
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Viewers can participate by listing their unused gear on a platform, selecting its destination, and monitoring its impact.
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Additionally, when purchasing new Patagonia products, they have the option to donate similar items for half the price, aiding in waste reduction and supporting others.
This billboard, part of our campaign's second phase, features a world map displaying recipients and donors of donations. It emphasizes the uniqueness of each person's story while raising awareness of refugee issues and diverse perspectives
The focus of this video is to inspire viewers to contribute to a cause. It is a powerful advertising tool that captures the audience's attention when they visit the website to shop. This video conveys the cause's importance, compelling them to take action by donating.
Part Two: # WearYourStory
These posts raise awareness and funds for refugees by asking people to share their migration or solidarity stories with a Patagonia product. Using #WearYourStory, each shared tale prompts a $2 donation from Patagonia to refugee-focused organizations. Viewers can participate by sharing stories, backing the cause, and tagging others to spread awareness.
Art Direction: Clair Chapelle
Designer: Nicole Panacci & Clair Chapelle
Copy & Strategy: Clair Chapelle
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