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- CustomLab
*DISCLAIMER: As this is student work, we do NOT claim ownership of the product shots and images used. These were sourced from various online platforms to create a prototype and illustrate the concept of the brand.
Revolutionize footwear, embrace bold steps and innovative individuality confidently.
Your Style, Your Rules: Vans CustomLab, Where Every Step is a Statement
Vans CustomLab is not just a campaign; it's a revolution in footwear design. Redefine what it means to walk in style, step boldly and cast aside the notion of off-the-shelf comfortability.
Vans CustomLab campaign is for an app that puts the power of design in your hands. We believe your shoes should reflect your style and adapt to your lifestyle seamlessly. With Vans CustomLab, your footwear becomes a canvas for self-expression and a functional companion for every facet of your day.
This immersive campaign beckons the working individual to redefine their footwear experience. Our strategically placed posters showcase the transformative potential of Vans CustomLab.
![123Z_2101.w011.n001.444B.p15.444 [Converted].png](https://static.wixstatic.com/media/b930cc_fca66cf4d4fd4e50a9ec24d11ad0fac1~mv2.png/v1/crop/x_182,y_100,w_1725,h_782/fill/w_884,h_401,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/123Z_2101_w011_n001_444B_p15_444%20%5BConverted%5D.png)
These posters invite you to customize stylish shoes by offering tailor-made shoes for your daily needs: a wider fit, essential arch support, waterproofing, or integrating a steel toe. Step into and explore a realm where practicality meets personalized style, turning each stride into a unique statement of individuality.
The Vans CustomLab campaign is meticulously crafted to resonate with fashion-forward everyday workers seeking style and functionality in their footwear. Tailored to meet the unique needs of various professions, this campaign specifically targets individuals who want to express themselves through fashion, even in the workplace.
Vans shoes are not just a style statement but a versatile choice for those in diverse professions. Vans can now be worn in the kitchen with added steel toe and non-slip bottoms, ensuring safety and style for culinary artists. Nurses can embrace comfort during long shifts, with Vans offering excellent support. At the same time, water and stain-proof options make them ideal for the dynamic environment of an auto shop.
Now, Vans shoes are not just a style statement but a versatile choice for those in diverse professions. This campaign speaks directly to those who appreciate the fusion of fashion and practicality, ensuring that Vans becomes an integral part of their everyday workwear wardrobe.
Copy and Strategy: Clair Chapelle
Art Director: Clair Chapelle
Designer: Valeria G & Clair Chapelle
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