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Non-Profit Rebranding +
PPOV Campaign
(Painful Point of View)
*DISCLAIMER: As this is student work, we do NOT claim ownership of the product shots and images used. These were sourced from various online platforms to create a prototype and illustrate the concept of the brand. Nonetheless, this brand identity and the logo, are entirely original creations by our team.
PPOV Campaign
Insight:
When its not our pain,
we tend to look away
Concept:
PPOV (Painful Point of View)
This campaign uses innovative storytelling to show animals’ daily lives and critical issues like deforestation and ocean pollution. The goal is to spark meaningful conversations without graphic imagery.
The Instagram stories strategy, we strive to cultivate an interactive rapport with our audience. This involves incorporating polls, brief quizzes, and entertaining fun facts to infuse a positive and lively vibe. While we seek to maintain an optimistic atmosphere, we remain committed to upholding the importance and seriousness of our underlying topic.
The posts highlight the impacts of environmental problems and the living conditions of animals, creating awareness and empathy. The campaign uses an empathetic lens to bring overlooked issues to the front and start a compassionate dialogue about how our actions affect the environment and the animals we share it with.
Our innovative digital bus stop ads tailor content to specific times of day, featuring captivating visuals and thought-provoking captions that explore the emotions and activities of animals. Non-digital ads reinforce this message, creating a cohesive narrative across multiple platforms, sparking curiosity and fostering understanding of our shared environment
Website Redesign to Reflect the Campaign
Art Direction: Clair Chapelle
Design: Valeria G & Clair Chapelle
Copy Writing: Renato Martinez
Strategy: Mily Velazco
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